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Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. – Bill Gates

‘Content is King’ is the title of an essay that was written by the American business magnate and software developer Bill Gates. In this essay, he stated that content is where much of the ‘real money’ will be earned on the internet.

More than 20 years later, the content remains in the position of king – serving all the ways of earning money on the Internet. Every proper digital marketing strategy has a content creation plan. Basically because without it, there is nothing to get you connected with your customers. These days, you don’t skip on creating great content if you wish to be successful in marketing your products or services.

Actually, one of the goals of content marketing is to optimize business value and audience value creating and updating relevant interesting content across the suitable channels in the most timely, valuable, connected, personalized and optimized way across and beyond the audience life cycle.

Content is king as it is the bond of interaction in a customer-oriented marketing view with relevance and consistency giving value to both sides business and customer. By offering advantage to pre-defined groups of people, content creates value for the customer in the broadest sense, in tune with brand and business objectives, leading to success.There are many reasons why content marketing is so successful and why the phrase ‘content is king’ is still true, and we dive into each one of them.

When you have the right content it will lead you to greatly improve the relationships with your customers and potential customers. High-quality content helps you build brand reputation and trust, which amplifies more customers. Content helps to lure in new customers and does a very good role in keeping customers happy. Persistent customers are the driving force of a lot of businesses. They play the main role in boosting brand loyalty and spreading positive reviews – a pleasant side-effect from the ‘content is king’ approach. For each brand is of a very big importance having customers who you can trust and rely on. And giving them the content that they value and need, helps you build all those relationships. Having the right content like entertaining blogs with educational value, visual and informative content or any kind of a step-by step and how-to guides encourage business increase.

With that said, you have to show off all your business has to offer through your content to reel in those customers. Give your audience relevant content that would please the needs of your customers and make them want to be present and return to you. To make sure your content is king and serves its important purpose, select topics that your audience is interested in and create a connection with them. Focus on their interests, difficulties and challenges.

If your audience feels like you understand them, they’ll want to support you. Find that one special something that makes your business stand out amongst the competition and thrive for it.
Give your audience something they haven’t seen before. Providing them with the same old content that they can get with everyone else won’t benefit for your business. Give them unique content and you will wow your audience and get their attention. For better results, you have to do research, learn more and understand your audience and their needs better. Make sure to not use automated content creation tools. They are a cheap shortcut that will only result in dull and repetitive content. Create the type of information your customers actually want to consume. Marketing with valuable content is a win-win for your company and your customers – your potential clients get the information they require and you get to demonstrate your expertise and usefulness.

As we’ve mentioned before, your content should educate your customers. Education about your brand. You need to show and improve to your audience why they should trust you and how great your business is. Give answers to all the possible questions about your brand, services and do it in an entertaining way. Play well and fair to convince your audience how choosing you instead of your competitors would be a better opportunity for them. Your position shouldn’t be “look how great we are” but “look how useful we are – we have the answers to your problems.” This approach is truly customer-centred. Create content that is genuinely useful to your customers. Make yourself indispensable.

By creating great content, you have a very cost-effective way to generate leads. And generating leads is very important for modern businesses. There is a big need to get traffic, especially for smaller and newer companies. Certainly big one do too. With content marketing, you’ll be getting consistent traffic and earning new leads, which will boost your business.

Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using the content. From brand awareness and engagement to customer retention and loyalty.

When search engines help you rank your website, their most important parameter is what your content says. If you have well-organized content on your website, you can generate a good amount of leads. The better you use keywords to help people find you more easily, the higher you will rank by search engines. Search ranking is usually directly proportional to your business growth and it’s actually one of our specialties.

The team of WP Flare is available to answer any related questions and provide advice on how to improve your content and online presence. Check out our services and book a free consultation here.